PEST

1.1 Political Analysis
• September 11th terror attacks have had an effect on air travel worldwide and will take time to recover (Price : Down due to lack of travel, Place: Safer areas, Promotion: , People: Special Interest)
• War in the Middle East has had a major effect on tourism although now given that the war is over this is also a reducing force
• Deregulation as the market increases in size, therefore economies of scale may arise.
• Addition of 10 member states to the European Union will increase the market stability in the region allowing passengers to travel more freely across a wider area
• Moves towards a federal government for the EU will likely mean an attempt to create heightened competition on a Europe wide Basis
• The Bali bombing had an effect on the Asia region with tourists avoiding th...