PEST ANALYSIS

PEST analysis

1. Political & economic factor

WTO (World Trade Organisation)
United Kingdom (U.K) (1 January 1995) and Europe has a member of WTO. So AFGEP’s (Agri-food & Equipment Group) competitors from Europe will easily get entry and enjoy same benefit within U.K. directly increase competitive.

Political stable
U.K has a stable politic, that no war, employee strikes. Since AFGEP has basement in U.K. They can develop their business smoothly without confront problem of political.

Economic factor
AFGEP has continuous explore their business to Europe country or within U.K. So economic factor will influence that activity, such as interest rate of capital, unemployment rate in country, spending power, inflation rate, GDP (Gross Domestic Product)


2. Legal factors

Government rules and regulation
Because of Europe country apply the health and safety regulation,...