Back to category: Technology Limited version - please login or register to view the entire paper. personal computer Apple Launches Brand Advertising Campaign "Think Different" Honors Creative Geniuses Who Have Changed the World "Think Different" Ad Campaign Photography CUPERTINO, Calif.--Sept. 29, 1997--Apple Computer, Inc. launched its first major brand advertising campaign in several years with a new 60 second television commercial which aired twice Sunday evening during the network premier of "Toy Story" on ABC's "Wonderful World of Disney". The new campaign, "Think Different", honors many of the creative geniuses who have changed the world in this century, including Albert Einstein, Mahatma Gandhi, Pablo Picasso, Martin Luther King, John Lennon, Ted Turner, Martha Graham, Jim Henson, Thomas Edison, Alfred Hitchcock, Richard Branson, Muham... Posted by: Kelly G Hess Limited version - please login or register to view the entire paper. |
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