Perdue Farms case analysis

Though Perdue Operations has a great deal of positive attributes that have helped them to achieve success in the broiler market, there lies a weak link in their chain of success. The weakness lies in the overcapacity of the poultry market. The Perdue Company has spent a great deal of effort in promoting total process control. They maintain this control through the utilization of a vertically integrated process. From the breeding and hatching, feed manufacturing, the operation of processing plants to the trucking fleet, Perdue controls most aspects of production.
The domestic market is flooded with poultry companies and Perdue is struggling to keep their name afloat. The most effective solution to this problem would be increasing their focus in the international poultry market. By increasing business in the foreign mark...