Pepsi Incorporated

Pepsi Incorporated
Caleb Bradham was born in Chinquapin, Duplin County, in 1866. Intelligent and enterprising, he graduated from the University of North Carolina at Chapel Hill, and then entered medical school at the University of Maryland. Unfortunately, his family's financial problems forced him to give up the study of medicine after only two years and take a job teaching school in New Bern. Still driven by his interest in medicine, he left teaching to buy a pharmacy in 1893. Using his personality and salesmanship abilities, Bradham convinced the pharmacy’s owner to sell him the business based almost solely on credit because he did not have any money to purchase the business.
In those days pharmacies were a favorite gathering place, and Bradham set out to create a soft drink that would increase business at his store's soda fountain. He created one such drink that became quite popular at the Bradham Pharmacy, a combination of carbonated water, sugar, vanilla, rare oils, and c...