Pedigree vs. IamsAll pet owners desire what is best for their pets. No matter what else you may purchase for your pet, food, will always be the main item. From small breed dogs to large,there are a variety of different foods available to suit the needs

Pedigree vs. Iams


All pet owners desire what is best for their pets. No matter what else you may

purchase for your pet, food, will always be the main item. From small breed dogs to large,

there are a variety of different foods available to suit the needs of each particular breed.

All dogs, no matter what the size or breed, start at the same point: puppies.

In the first ad, Pedigree Puppy Food, the advertiser focuses in on the health and

nutritional well-being of the puppy. It grabs you right away with the size of the word

“Antioxidant”. The ad itself reads, “Antioxidants. How do you get such a big word in

such a small mouth?” The wording gradually gets smaller until we see a puppy, a

golden retriever, standing at the bottom of the picture. He has a puzzled look on his face.

The sky in the background is brown, and it is large in comparison to the puppy. The puppy is

standing in a field of grass and yellow flowers and has ...