Peapod Inc.: SWOT Analysis

Table of Contents
Understanding the Environment
Case Synopsis 3
Industry Ring Analysis 5
SWOT Summary 7
Controllable and Uncontrollable issues 11
Appraising the Environment
Existing Mission 12
Existing Objectives 13
Existing Strategies 14
Alternative Solutions 19
Evaluation and Justification of Recommendations
Recommended strategy 21
Implementation and Plan of Action 25
Evaluation and Control 26
Justification 28
Conclusion 29
Appendices 29
References 40
Understanding the Environment
Synopsis
When The Peapod case took place during the late e90s and in early 2000 when Peapod and other online grocers began to enter their market.

Peapod was the pioneer of the online grocery business. In 1989, Andrew B. Parkinson and Thomas L. Parkinson created Peapod before commercial use of the Internet was even popular. Due to ...