Pavlov and Sex

They are everywhere; they are on busses, on billboards, on the television and in magazines, they are models selling virtually everything. But what kind of affect would the constant bombardment of these models have on the average individual? Using Ivan Pavlov’s classical conditioning, we attempted to understand the effects of images in the media on an individual.

Many ads feature scantily clad attractive young women. The images of these young women, which would be the unconditioned stimulus, elicit a favourable, yet mildly arousing feeling, or unconditioned response, in most men. The product is t...