Back to category: Business

Limited version - please login or register to view the entire paper.

Organizational Activities Analysis

Organizational Activities Analysis:

1. Marketing: The business was driven by sales and the quality of sales people drove their business to a large degree. Sam's marketing skills (promotions and advertising) transformed Kacey from a small family business to a major player in Denver's growing furniture market. Kacey tracked buyer purchases by style, color and price range.

2. Operations and Logistics: Sales people were trained and evaluated on customer satisfaction and service after eve...

Posted by: Jason Pinsky

Limited version - please login or register to view the entire paper.