Organisation, Competition and Environment.

INTRODUCTION

The purpose of this report is to determine and consider the aims of Blue plc and in turn try to achieve a number of objectives. These objectives are to try and improve profitability, addressing stakeholder expectations, expanding the market for Blue plc, outline potential benefits that expansion would bring to stakeholders and also to try and investigate how production could be achieved. This will be done by detailing, step-by-step, the different aspects of the business and how each aspect is achieved at present and how it can be improved.
























The Mission Statement is a crucial element in the strategic planning of a business organisation. Creating a Mission is one of the first actions that a business should take. This can be a building block for an overall strategy and development of more specific functional strategies. By defining a Mission an organisation is making a statement of organisational purpose. The speci...