org change

Persuasive communication in marketing today is one of the key tools when approaching a target market. It is a complex field, which has been recognised widely by marketers of today, yet it is a never ending struggle to re-adapt to the publics conceptions and what concepts may be used in order to market a specific product and the approach used to do so. Current trends show that emotional appeals have been more widely used in order to capture the desired market, thus drawing many conclusions about the whole concept, which is changing the attitudes of many who intend to boost a products image (Luce, Bettman and Payne, 2001).

This idea of Emotion versus Fact in marketing appeals is quite objective, and many discussions have been derived from the basic principle of emotional advertising. The communicator must take into account certain concepts,...