Opt-in or Opt-out

“Opt-in or Opt-out” these are the new catch phrases in the world of Internet and consumer privacy. Modern technology is a wonderful tool that continues to revolutionize day-to-day business. However, for all of the good technology delivers, some are always poised to take advantage at any cost. Irresponsible and unethical marketing has now spread to the Internet with a vengeance!
The smart business owner knows the value of his or her list of customers. Advertising to your existing customer base has long been a staple of marketing. However creating new interest from “potential” customers has been a difficult task. Direct mail, for years, has been the low cost way to reach new customers in your local, statewide, or national market. But with the advent of the Internet, junk mail has taken on a new repulsive look. Today we surf the Internet at light speed. Eventually, we stop at friendly and (unbeknownst to us) inhospitable web sites. Most reputable companies ask you for your demog...