Online Banking

Management 4322
Professor Chao, Chiang










Jin Chung
Tina Fogg
Marie Desimone
Richard Lee
Claudia Rubino
Francesca Vicari


Online Banking (Citibank)

INTRODUCTION

The use of computers and Internet in today’s society makes life much more convenient for everyone. This case proves the point that online banking as services are becoming more trusted with the increase in popularity. Also, consumers are finding financial services more suitable with Internet banking. Thus, as result, online banking is spreading like wildfire. As the number of consumers using the Internet expands, banks have to keep up with the demand and provide quality products and services online. Along with this, many users of online banking feel a sense of freedom that these new services offer them. Due to some of its benefits, financial services have never been as simple as they are with online banking. One key advantage, among others, is that consumers can access their accounts ...