ODEOLOGY AND HEGEMONY

cultural pedagogy
ideology
base
superstructure
industrial capitalism
consumer capitalism
hegemony
consent
language
chain of meanings
mystification
persuasion
individualism
American Dream
stereotyping
overt racism
inferential racism
grammar of race
base-images (slave, native, clown)
ambivalence of vision
primitivism
Cultural Studies Method

Critical, Multicultural, Multiperspectival
it looks at texts in context(s)
it offers a critique of the distinction between "high" and "low" culture
it offers a politically engaged perspective on how media and cultural products operate by means of mystification, persuasion, and seduction in a manner that disguises or veils underlying inequalities.
it is aimed at social transformation and does so by paying attention to specific forces of domination and resistance in order to advance an emancipatory politics that counters forms of oppression.
Cultural Pedagogy

Mass media are a source of cultural p...