Observational Study for Psychology

Introduction
Our observational study asked the question: Are the race, gender, and age of employees similar to those of the consumers? We wanted to know if those characteristics impacted whether or not a customer would shop at that particular store. We hypothesized that the employees and customers of a specific store would be similar. Overall, findings to this question could assist stores varying the types of people that they hire with the hope of gaining customers.

Methods
In order to observe the relationship between the characteristics of employees and their customers, we spent two hours on a Sunday afternoon at a local mall and ...