NUTS - Southwest Airlines Secret For Success

NUTS! is the story of an idea, a company and roadmap to success. It demonstrates the power of something if what it stands for inspires people to care so much that they in turn take onus upon themselves to see it grow and develop into something great. Herb Kelleher started with a plan on a napkin and translated it into millions of dollars worth of success built on ‘integrity, guts and nuts.’ The main concept of Southwest Airlines is repeated throughout the book, and this to treat your employees with care and concern if that is the way you want them to treat each other and your customers.
NUTS! Describes in detail the events that shape and mould the ideals of Southwest Airlines. The employees are the ones who make the this operation tick. Every employee is encouraged to have fun, entertain their customers, look for ways to save money and increase productivity, and to genuinely care about the well being of the company name, it’s customers, and the ideals that it promotes.
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