Nucor

NUCOR Case Analysis
Nucor Corporation is a successful “mini-mill” steel company with a reputation for cost efficiency and streamlined management. CEO, Dan DiMicco operates the firm with a minimum of staff. He uses the philosophy of putting daily decision making into the hands of his operating people. While many larger steel companies have typically eight or nine management levels, Nucor only operates with half as many with about 7,000 employees. DiMicco feels that by eliminating any differences between management and the rest of his employees, the employees will feel that they are a real part of the company, which will add to the overall success of the company.

Cost and quality are key factors and are major opportunities for a business to gain a competitive advantage. An emphasis must be put on operating efficiency and product quality. Porter’s model of competitive strategy identifies three major generic strategies, which include differentiation, cost leadership, and focu...