North Face Research and Methodology

Research and Methodology

Our group’s exploration into the North Face proved to be a positive adventure and demonstrative learning experience. We began our research with an in-depth analysis of the North Face’s personal corporate website. The website provided a closer look at the following topics: company information and history, news and events, products and product development, research and development, TNF Athlete Team, expeditions, and retailer information. Beyond the corporate website, the World Wide Web was our golden connection to market information. We searched online databases such as Lexis-Nexis and the Business and Industry Database to find out information about the North Face’...