Nonverbal Communication in Business

NONVERBAL COMMUNICATION: AN IMPORTANT PART OF
MODERN BUSINESS



The definition of nonverbal communication can be as short or as elaborate and specific as one wants to make it. In general – the nonverbal communication describes any and all communication that occurs outside the realm of written or spoken words and is expressed by generation of either intentional or subconscious cues and their recognition. Commonly, nonverbal communication is divided into subcategories describing individual areas that transmit communication cues. These areas, among others, include kinesics, paralanguage, proxemics, haptics, oculesics, and physical appearance. Understanding and effective application of nonverbal communication skills is becoming increasingly important in the modern world of business for various reasons. The number of studies suggests that nonverbal cues have a significant effect on sales by creating a filter through which the following information is perceived (Leigh 1). Managers mu...