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Chapter 4

Categories of trends which effect the personal training service

Demographical trend
It is known the demographical condition changes from time to time. Nowadays the important changes in the family structure and the aging effect help us to find out opportunities for our services.
People who are under the aging effect difficulty go to gyms and want a private personal training instructor who will focus on their specific needs. It is also important to pay attention on the rapid changing in the family structure.
In the past all the money were spent for covering the basic family needs such as food, clothing, health and education. Gym was considered to be a luxury, few could afford. Nowadays in every neighborhood there is at least one gym. Due to the modern way of living, people need to gum in order not only to improve their physical appearance but more important to prevent health problems. The lack of time makes personal training the best solution.

Social-cultural tr...