Nike

Nike

Nike uses a global and hybrid approach to worldwide advertising. With this method they are able to present a consistent brand image and message throughout all regions. They do however, allow for some regionalization of the advertising to appeal to the local people and culture as well as have differences within their overall advertising to attract different market segments. With this global strategy to advertising and brand management they are able to reach consistency, they also must deal with problems on the world stage.

Nike has a very large advertising budget. According to a review of advertising spending by Adweek, Nike led their category for spending. Nike is a world-recognized brand, with most people recognizing the Nike swoosh. They manage the global brand with similar advertising around the world and with common themes such as “Just do it!” and “Play”. They seek visuals that translate across cultures and language. With simple tag lines like “Play�...