Back to category: Business Limited version - please login or register to view the entire paper. Nike - Strategic Analysis Nike Remy Ajluni Adam Brook Anthony Colletti Elizabeth Crompton Conrad Pilewicz Michael Ramos Current nature and structure of the athletic footwear industry: The athletic footwear industry is a highly competitive environment where the top four manufacturers hold over 70% of the market share. The barriers to entry into the industry are comparatively low, as anyone with new creative design ideas can produce and market their product, but the success of smaller companies is oftentimes shaky. Brand loyalty, ample capital, and broad based sourcing create an environment where the bigger companies such as Nike and Reebok have little trouble maintaining market share. Nike enjoys the largest share, with 42.3% of the nearly $8 billion market in the year 2000. Reebok was second with 11.9%, Adidas had 10.8%, and New Balance had 9.6% of the market. The remaining 25% must be divided among the numerous smaller companies fighting for a shot at survival. ... Posted by: Darren McCutchen Limited version - please login or register to view the entire paper. |
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