NIKE

Nike Incorporated became a business in 1968 under the laws of the state of Oregon, United States. Nike’s business activities can be described as follows: design, development, and global marketing of high quality footwear, equipment and accessory products. Nike is the largest seller of athletic footwear and athletic apparel in the world. The Nike swoosh is one of the most recognizable business logos on earth. It is more than a symbol of excellence in brand marketing. Nike has revolutionized the way companies approach the sports market. Nike gets involved in anything related to sports, including technological breakthroughs, retailing, sports management and sports promotion. Nike operates in a market that is consumer-oriented. This means that the demand for the Nike's goods heavily depends on the popularity of the various fitness activities. The company adjusts continuously their product mix ...