nike case

Situation: The case talks about how awareness was created about the abysmal working conditions of the (Nike’s) factory workers in the third world countries. It clearly states the various incidents and instances, which confirm child labor and the appalling work conditions in these sweatshops.

In 2001, Jonah Peretti, a customer, was trying to customize his Nike shoes with the word “sweatshop” on it. The company rejected the order saying ‘sweatshop’ was an inappropriate slang. In response, Peretti changed his order and wanted a ‘snapshot of a 10-year old Vietnamese who makes his shoes’ instead. Nike had to face a lot of the negative publicity because of this incident. Nike has faced a number of sweatshop allegations in the past for almost a decade now. In 1998, Thomas Nguyen, founder of Vietnam Labor watch, reported several cases of worker abuse. He reported that workers were allowed one bathroom break and two drinks of water in each 8-hour shift. In 1997 former Atlanta M...