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Nike and Exploitation

The Nike sporting goods company has been accused of exploiting its workers in Asia. Over time critics have claimed Nike has used unfair and abusive labour practices in order to produce their product at a cheaper cost. While human rights organizations have stepped in to bring the world to the attention of these practices, Nike has continued to remain the number one seller of athletic shoes on the globe. This essay will discuss these claims and how Nike has responded and acted in order to keep their company number one, and why the megastar athletes Michael Jordan and Tiger Woods have remained silent to protect their endorser.

Nike sports shoes and clothing are easily identified by its company’s distinctive logo, the “Swoosh” and its slogan “Just Do It.” (Atkinson, 1996, p7) Now one of the most worn sports brands globally, the company, which grew from one mans idea to produce shoes to compete with other brands, has become a one of the most well known global enterprises in...

Posted by: Alyscia Yellowman

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