Niemans

1. SWOT Analysis
a. Strengths – One of Neiman Marcus’ biggest strengths is its brand recognition. Everybody knows what he or she is getting when they walk into Neiman's. The relationships that their salespeople have with their clientele are also helpful to increase sales. The personal one on one style will keep bringing people back.
b. Weaknesses – Neiman’s sells products that are for a very specific, niche group. Their products do not and cannot appeal to the masses. It will be difficult to attract the occasional shopper because of how highly priced their goods are.
c. Opportunities - Neiman’s has a good opportunity to target the occasional shopper. They already have them coming in their doors, they just need to figure out how to educate and retain them.
d. Threats – One on Neiman’s main threats is the economy. With the high priced, high classed goods that they carry, if the economy starts going bad, then people aren’t going to spend as m...