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Nice Guys Finish First

Unlike most retail purchases buying a vehicle entails a myriad of caveats. If paying for

unnecessary fees and inflated prices is not an issue then car shopping should be fun and easy for

everyone. The real issue is not whether the vehicle is affordable or within our means but

whether or not the dealer is making a fair offer. Everyone recognizes that the dealer is in

business to make a profit. The problems arise when dealers set out to make obscene profits

unscrupulously. Horror stories have been well documented on how some dealers have resorted

to trickery and scams to pick the pockets clean of their consumers. Among some of the

deceptive sales practices that have been used include: lowballing, grounding, flipping and

turning, and bait and switch. Lowballing is a technique used to lure customers back to the

dealership. A potential customer who wants to go elsewhere to shop around is given a

ridiculously low price that cannot be beat anywhe...

Posted by: Amy Hetzel

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