new product management

Introduction

Consider it a fresh start. Introducing a new product to the market is not only described as selling and advertising. Indeed, launching a new product needs more than that, in orders to be highly demanded and successful. Other factors contribute to making a product successful: great strategy dedicated employees, good information systems, excellent implementation, especially when it comes to launching a new product to a highly developed market. That is where marketing is used, as today’s successful companies at all levels have one thing in common – they are strongly customers focused and heavily committed to marketing.
Marketing, more than any other business function, deals with customers, creating customer value and satisfaction are at the very heart of our research. Although we will explore more detailed launching a product process in terms of successful marketing later on. Perhaps the simplest definition is this one: Marketing is the delivery of customer value and ...