New Media in E Commerce

Strategies Associated With New Media in E-commerce


Introduction


This paper will highlight the main points to take into consideration while designing a site for e-commerce. The Internet opens up a whole new dimension in trading and this service medium has the potential, if used correctly, to make life simpler and can be used as an effective communication tool.

Nowadays you can do anything from the comfort of your own sofa. You can transfer stocks, then chat to friends in America while ordering pizza and tickets to your local theatre. But as businesses transfer to cyberspace there is a great deal of difference between the real world and of that on your Mac monitor.

Website design has developed from on-screen brochures to a selection of complex worlds all contained within a site. Designers have learnt to harness the power of information architecture and navigation so that the final product is a more friendly and easy-to-use version for the customer.

If customers arrive ...