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Nanophase Marketing strategies

Nanophase Technologies Corporation

What is the market strategy of Nanotechnology during the time of the case?
Nanophase Technologies is an industry-leading nanocrystalline materials innovator and manufacturer with an integrated family of nanomaterial technologies. Its market strategy can be explained as under:

Target market: Even though Nanophase started as a research and development unit and its major revenues came from government research contracts, it transited itself from an R & D unit to a commercial enterprise. Thus, its target market were the businesses which were involved in manufacturing and production of products in diverse processes like personal care, sunscreens, abrasion-resistant applications, environmental catalysts, antimicrobial products, and a variety of polishing applications, including semiconductors, hard disk drives, and optics. Out of these the largest product market for Nanophase was zinc-oxide powder, which is used as an inorganic ingredient in sunscreen...

Posted by: Janet Valerio

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