MUST GET EMAIL

As a New Orleans resident I have driven down Veterans Blvd and have

been bombarded with a least a thousand different advertisings. Advertising such as,

billboards, commercials and magazine ad all affect our buying decision. It tends to

persuade consumers into believing there is a product better that another. Esquire, a

magazine read by teens and young adults, displays an ad by Yahoo for e-mail. Yahoo is

considered a parity service because it gives the same services any other internet company.

Yahoo aims to persuade readers to believe that e-mail will not only be affordable and

convenient, but cures the reader’s need for loneliness as well. This claim becomes clear

because of the imagery and the copy of the ad.


The imagery portrayed in this ad consists of two parts. The first part contains a

middle age man walking alone in a desert. The fact that the man is middle aged is proven

by the way he is dressed. The man in the ad is hunchbacked ...