MT Rainey

MT Rainey is probably one of the greatest advertising woman around and there is no second thoughts to put her name next to advertising greats such as the late Mr. Leo Burnett, David Ogilvy and John Singleton. No other woman in this industry has made it so big. She is no sleeping CEO at all and she gets involve in almost every account in her agency, Rainey Kelly Campbell Roalfe/Young & Rubicom.

MT was trained as a planner. She was already well-knowned for her brilliance in planning back in UK before moving to Chiat/Day USA and it was there that she became really eminent. She was one of the pioneers to bring the planning discipline to US. For a campaign to be successful, it must have a proper planning and that is what MT is all about. She is a strategist who analysed consumers’ trends and behaviour as well as bringing market research as part of her planning plan because she believes better understanding of consumer’s insights will help to make a better advertisement. With the kind...