mondavi

Strength:
• Mondavi’s brand name is possibly the most famous name in the premium wine business, with a production line that offer 16 different wine across all market segments, thus creating a broad brand image. The company has continued to broaden its customer base by increasing its radio and television advertising campaign. Also, Mondavi is trying to educate customers and enhanced their knowledge and appreciation of Mondavi’s wines, by offering wine tasting, seminars, tours of the Oakville winery, and training sessions at fine restaurants and hotels. Michael Mondavi’s goal is to “grow the customer base by removing wine’s mystery, while still maintaining the magic.”
• With the recent company reorganizing effort, Mondavi has created a structure that presented each business unit the opportunity and authority to develop and customized marketing and sales strategy with respect to its product lines (RMV, Woodbridge, and Joint Ventures & Small wineries). In ord...