Back to category: Business Limited version - please login or register to view the entire paper. Mission statements SWOT analysis Determine organizational mission, goals & objectives Develop business unit strategies Provide for implementation, evaluation & control Mission Statements... Address the issue of “what business we are in” Represent clear and concise statements that explain the reason for being In contrast, vision statements deal with aspirations Mission Statements Address 5 Issues... Who are we? Who are our customers? What is our operating philosophy? (for example, beliefs, values, ethics, etc.) What are our core competencies or competitive advantages? What are our concerns & interests related to our employees, community, social issues or the environment? Concerns About Mission Statements If they are too broad, they are meaningless Overly narrow statements constrain the vision of the company Mission statements should be changed less frequently than other components of the strategic plan SWOT analysis Determine organizational mission, goals & objectives D... Posted by: Jessica Linton Limited version - please login or register to view the entire paper. |
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