Back to category: Business

Limited version - please login or register to view the entire paper.

Mission statements

SWOT analysis
Determine organizational mission, goals & objectives
Develop business unit strategies
Provide for implementation, evaluation & control

Mission Statements...
Address the issue of “what business we are in”
Represent clear and concise statements that explain the reason for being
In contrast, vision statements deal with aspirations

Mission Statements Address 5 Issues...
Who are we?
Who are our customers?
What is our operating philosophy? (for example, beliefs, values, ethics, etc.)
What are our core competencies or competitive advantages?
What are our concerns & interests related to our employees, community, social issues or the environment?

Concerns About Mission Statements
If they are too broad, they are meaningless
Overly narrow statements constrain the vision of the company
Mission statements should be changed less frequently than other components of the strategic plan
SWOT analysis
Determine organizational mission, goals & objectives
D...

Posted by: Jessica Linton

Limited version - please login or register to view the entire paper.