Miller Lite Advertising

Millers executive vice preresident of marketing stated “We are unveiling a new look and attitude for Miller Lite with a year – long commitment to create memorable and exciting – often unexpected – experiences for consumers to share with this great beer.” Moving away from T.V. ads Miller Lite has focused their attention toward other advertisement medians such as magazines, billboards, and sponsorships. Their advertisement campaign contains a humorous appeal, which increases the attention from the reader and the liking of the ad.

The three ads that have been chosen to be discussed all contain a similar humorous appeal although they are completely different. The most appealing ad which is humorous and sexy is the “Dog under the Skirt.” No matter who the attended target may be this ad catches the attention of anyone who is flipping through the pages. Similar to the “Dog” ad is the “Streaking” ad, which illustrates a man streaking across a golf course duri...