Memo: Breakthrough Retail Market

Content

Executive Summary
Who we are: Olmec Toys Brief Introduction
Where the market is: Ethnic Toy Market Analysis
What the benefits are: Win-Win Alliance
What we will do: Sales Support Plan
Summary
Appendix A: Olmec Toys' SWOT Analysis
Appendix B: K-Mart Stakeholder Group Analysis
References


































April 20, 2003


To: Ms. Yla Eason
From: Haitao Wang
Re: The necessity and approach to convince K-Mart to be the retailer of our toy products


Executive Summary:

Because K-Mart has evolved into a retail empire of more than 1,800 stores that reach millions of customers, it is crucial for us to convince K-Mart to be the retailer of our toy and accessories products to breakthrough the retail market. The reasons are:

1. To generate instant revenue income and capital to further develop our business
2. To Build up our customer base and gain market share
3. To reduce our marketin...