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Media Analysis

The United States of America advanced a sporting event into worldwide media frenzy. On January 26, 2003 individuals worldwide received information and entertainment for Super Bowl XXXVII. The setting was Qualcomm Stadium in San Diego; the teams playing are insignificant to the true capital venture of the game. From Super Bowl I to Super Bowl XXXVII the actual victor of the game has been lost in the sea of media that surrounds the venue.
Super Bowl XXXVII saw every form of mediation used to attract, inform, advertise and entertain people throughout the world. The game can be separated into three categories, the pre-game, actual competition and post-game. The pre-game and post-game are covered by all forms of media, from television, radio, internet, newspaper, magazine, fliers, word-of-mouth and all other imaginable forms of media. These two categories surround the actual game and are produced by agencies that hire credible authors, broadcasters and analysts to narrate. Th...

Posted by: Tricia F. Doyle

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