McDonalds International Marketing

Business concepts
Mc Donald’s
To be a world class organization of innovative and committed financial experts who are essential business partners in Mc Donald’s success.
To leverage the unique talents, strengths and assets of our diversity in order to be the World's best quick service restaurant experience.



Burger King
To take pride in serving our guests the best burgers and a variety of other great tasting, healthy foods cooked over an open fire.
We operate within the highest of standards. From employees to vendor and safe and healthy business practices are priority number one in every location.

Analysis
Both Burger King and Mc Donald’s are one of the biggest restaurant chains in the world. It is necessary for every company, to have a great business concept if they want success. So what is it that is so great with these and in which way is they different?
Burger...