McDonalds' competitive advantage

McDonald’s
Competitive Advantage
McDonald’s competitive advantage is based on brand recognition. McDonald’s brand is well known in all markets, nationally and internationally. A new report by business intelligence firm shows how top corporations such as McDonalds’s, Coca-cola use their brands to strategically position themselves to gain and retain new customers, even in the most competitive markets. Brand recognition holds tremendous influence on consumer buying habits (Durham, 2002).
In order to keep high levels on quality, customer satisfaction, and innovation, McDonald’s will launch in January 2004, McDonald’s ...