Mcdonaldization

McDonaldization






McDonaldization is a very important way to think and concept to believe in. It is the thought of how a chain store like McDonalds is benefiting from several common and repeated characteristics. Some of those are familiarity, calculability, control, predictability, and efficiency. The main concepts behind McDonalds, to the consumer, are that it is affordable, fast and convenient. Which makes it hard for small businesses around them to survive. They offer too many choices that a consumer can’t rationalize with any locals.

I have read all of the suggestions and these are the one’s that I chose to explain.

“Avoid daily routine as much as possible. Try to do as many things as possible in a different way from one day to the next.” The compromises that an individual would incur from this situation would be that he/she would become unpredictable and less efficient. Doing things diff...