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MASS CULTURE’S LAND OF DESIRE AND ITS EFFECT ON WOMEN

As the United States begins its transformation from an agricultural to a capitalist society, a new culture emerges: the new culture of mass consumption. As American media expands and progresses, creating mass-produced magazines and mail order catalogs, these culture industries begin to shape their audiences and consumers. Mass culture penetrates across social spaces, through the home and the workplace of all socioeconomic groups, acting as a form of self-training, primarily for women. This self-training is largely responsible for the development of the female writer, both as an artistic writer, and as a secretary. Most importantly, this new female role is fueled by the democratization of desire, where all Americans obtain the right to yearn the purchase of commodities produced by strangers in locations outside of the private sphere of the home, but not necessarily given equal access or resources to obtain these goods.
In order to understand how the culture of mass consumption...

Posted by: Justin Rech

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