Marxist and pluralist perspective of the media

Pluralism and the media

• The pluralist perspective of media in sociology stems from analyses of the range of sources of power, in what are seen to be contemporary western democracies.
• Pluralism is a belief in competition within se and consensus.
• Pluralists claim that although bias exists, it does so in order to represent the buying public.
• The ‘buying public’ have purchasing power.
• The ‘buying public’ exercise free choice through were they spend there money.
• The public hav...