Marshall McLuhan

Marshall McLuhan was a media theorist he was born in Canada in 1911 and died in 1980. McLuhan was a Canadian academic and commentator on communications technology, who developed theories about the role of the electronic media in mass popular culture. He is best-known for the studies institutionalized as the University of Toronto's Center for Culture and Technology, where he was director from 1963. McLuhan's works include UNDERSTANDING MEDIA (1964) and MEDIUM IS THE MESSAGE (1967), in which he argued that the form of media has more significant effect on society and knowledge than the contents carried. Marshall McLuhan prophesied that printed books would become obsolete, killed off by television and other electronic information technology. McLuhan rejected Marx's view of product...