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Marriott International

Marriott International, Inc. is a leading worldwide hospitality company. Its legacy can be traced to a small root beer stand opened in 1927 in Washington, D.C. by J. Willard and Alice S. Marriott. Today, Marriott International has nearly 2,100 lodging properties located in 50 states and 59 countries and territories.

Marriott has continuously apprehended the needs of the consumer market and have changed their strategy to meet those needs. For example, Marriott entered the airport terminal hotel to meet the needs of business travelers. The convenience of a hotel property near a major airport is the key to its success. Business travelers often have layovers. Instead of having to travel a far distance to get a goodnight sleep or freshen up, airport terminal hotels are conveniently nearby, saving them time and money. Bad weather can bring in more customers, especially if the hotels are located near airports. Although storms are inconvenient to the traveler, Marriott increases sales an...

Posted by: Chad Boger

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