Marketing with Online shopping and Advertising.

Introduction
In this century, many believe technology will triple. This means that we will have more technological advances than in the past. We already have the ability to buy groceries, cars, clothing, and even houses without going anywhere. This remarkable invention is know to us as the internet. Billions of U.S. dollars is spent on online advertising and shopping every year. This is because of intergrated marketing communications. While every manager knows single focus, clear cut company strategies and selling messages are important, most firms, because of their functional organizational structures, still tend to send disparate messages to the outside world. Worse, they miss the opportunity to gain the full value for their marketing dollar that intergrated programs can provide (Schultz 3).
Purpose and Scope
From looking at statistics and percentages, and gatherings of scholary journals, its is a fact that in today’s age, marketing departments of large retailers must...