Marketing

Advertising And Media The evolution of the mass media is very interesting subject of study that presents variations according to different circumstances. One of these is the place where this evolution takes place. Because media as institutions are part of society, are influenced from any particular characteristic that each society has. In the case of Greece, it's really interesting to see how the evolution of a medium like radio, has been affected by the particular characteristics of

Greek society and more specifically by Greek politics. The particularity of the

Greek case, as Papathanassopoulos points up, is that the Greek state is hyper centralized because of the dictatorial periods that Greece has passed through.

Greek broadcasting has been developed under dictatorships. Both radio and television were subject of military violation, thus formulating a peculiar character a State broadcasting. What I will attempt to show in this project is that this peculiar character of state...