marketing strategy of H2O

The H2O+ brand skin ¡Vcare product has been in existence since 1989 with over 130 retail outlets worldwide in 15 countries. 17 retail outlets in Hong Kong.

~H2O+ products originated from H2O Plus, L.P in the United States which was founded in 1989 when Ms. City Melk, is founder, began offering the market water-based and oil-free shin- care products under the brand name ~H2O+.
~H2O+ offers over 200 different skin-care and body care products with retail price ranging from HK$10 to HK$ 900 per product. These products include facial care products, shampoo, lip and eye care products, shower gel, body lotion, body cream, body scrub, hand and nail cream, oil-controlling products, solar defence products and foot scrub to suit the different needs and skin types of customers.

Estimate that over 90% of the customer are female and among these female customers more than 80% are between th...