Marketing Strategies

Marketing Strategy
Marketing strategy is the selection of a target market, the choice of a competitive position, and the development of an effective marketing mix to reach and serve the chosen market.
Formulation of an institutional marketing strategy includes decisions about:
1. The institution's current programs and markets whether to maintain, build, or drop them.
2. Future new programs and market opportunities.
3. Analysis of competitors
4. Positioning of the institution in relation to competitors.
5. Segmenting the market and selection of target markets
6. Designing of the marketing mix
There are four P’s of Strategic Marketing. The list of following is as follows

• Product
• Price
• Place
• Promotion


Product: Define what you offer
Competitively speaking, decide just what it is that your organization is very good at doing. How do you see your competitive advantage in the marketplace? C...