marketing strategies

Diagnostic Advertising Profile

In the industry that Sony Corporation is in, they have to be prominent in the advertising media. Sony’s media types that they promote their brand name and product include audio, print, and video advertisements. With all the new technology of products, Sony has allotted a fine degree of room for the advertising budget to showcase the new products. The advertising strategy has shifted and created a new unit called the Consumer Segment Marketing Division that, along with other still-evolving aspects of the re-organisation, will radically change the way Sony goes to m...