Marketing research

Marketing Research
Shawn Muldrow
Research and Evaluation I/RES 341
University of Phoenix
Abraham Inlong
November 8, 2003


Business Research Project Paper
The Internet article that I chose to review is “What makes marketing more effective” This article is a synopsis of how marketing research for a business plays a role in marketing effectiveness. The purpose of the research is to answer the specific questions does the “effort companies put in to marketing actually work.” (Wyner, 2002) For most businesses marketing is used to position itself in specific area, but the question is what are the best ways to accomplish their goal; are these goals of the company potentially hindering the success of the marketing, and are the customers benefiting significantly to achieve positive financial results for the organization.
There are seve...